A few years ago a guy named Morgan Spurlock made a movie called Supersize Mewhich I really, really liked. It also changed the way one of the biggest corporations on the planet – McDonalds – did business. Though Mickey Ds never admitted it, the Supersize menu was pulled from its chain not long after the movie exploded at the documentary box office. (12th highest grossing doc film of all-time… not bad.)
Well, Morgan is back and he’s taking on the unbelievable amount of advertising and propaganda we face daily. Do any of us even realize how much of this junk we are exposed to?
We think we’re immune, we think we see between the lines, but really, many, many, many of us are being manipulated. (Myself included as I type this blog wearing a swoosh.)
Heck, we’ve turned ourselves into walking billboards for mega-corporations… and if the right logo is on my chest, come on, I don’t just walk into a room, I swagger!
I know, I know, shallow, ain’t I?
Should we give pause when it comes to the amount of ads we allow to pollute our minds? I mean who is in charge. Just because a guy owns a building, does that mean he can post a guy sitting on the toilet lighting a giant cigar with a burning $100 bill in 200 foot high visuals for everyone on San Vicente to see.
I mean I’m no prude but that really happened to me no so long ago in L.A. when some new hip-hop album came out… this was the marketing: A man on the toilet burning money. (How creative.)
Morgan’s new movie is called: Pom Wonderful: The Greatest Movie Ever Sold (He even “sold” the title sponsorship to help pay the freight on this film… wow.) I do wonder about the amount of commercialization we’re exposing young people to today. Then again, this teachersold ad space on the bottom of his tests to pay for the copies.
A harbinger of things to come, perhaps?