During a class discussion the other day the subject of alcoholism came up. I asked my 2nd period class, “How many people have, in their opinion, an alcoholic relative in their family?”
75% of the kids raised their hands.
“How many people in this room have seen a beer commercial?” (They are 9th graders, kids that are 14 for the most part.)
All hands went up.
“How many people in this room have seen over 10 beer commercials?”
75% of the hands went up.
“How many people in this room have seen over 50 beer commercials?”
A heck of a lot of hands went up. More boys at this juncture. (Watching sports on TV I am presume.) Remember, these are 14 year olds.
So we outlaw tobacco ads on tv and make the tobacco companies pay for their own “Don’t smoke” campaigns yet booze gets a complete and total pass when it comes to direct marketing to our kids? A marketing they do, mind you, with the highest hopes of turning our young people into future, lifelong customers.
Otherwise known as addicts. I mean, alcoholics. I mean, er, responsible drinkers.
Look, I find beer commercials funny and entertaining and even kinda innovative. But the damage that alcoholics do to themselves, their family and society? Not quite so Ha-Ha.
And why do I have a feeling that my kids could name more brands of beer than they could members of the Supreme Court, Congress and so on? Matter of fact, I bet Joe Biden would get pummeled by the suave Dos Equis guy in a face recognition contest.