Recently, a bunch of people have been asking me about how to blog. Or rather, how to build a big readership of blog readers.
While a quick google search will reveal all sorts of tips and tricks and so on, for me, I think that the key element comes through voice. You gotta find your voice.
The truth is, building a blog takes time, effort and persistence. I’ve been blogging now for two solid years. (Really, it’s like my 2 year ann of starting my blog this week.) I used to blog 7 days a week for the first 6 months – now I crank out about 4 or 5 posts per week. Me, being a writer, makes it feel like a duck-in-water type of situation, though. I love doing it and keeping up with my blog is not anything like “work” to me at all. It’s fun. It’s energizing. It stretches me in ways I like. And let’s be honest, not everyone is made from this weird writer fabric where they get their kicks out of banging away at a keyboard as much as I do.
As with all writing, blogging forces me to think about what I really think… and therein I find the personal reward of blogging. Sure I goof around and embed fart jokes whenever I can – cause they’re a gas (get it, a gas? Oh so immature!) but blogging is equivalent to mental exercise for me. As mentioned, it keeps me sharp… and current. (Puts fart jokes in a whole new light, no?). Like most work, I think you have to find some sort of internal reward in doing the work if you are going to produce decent work.
So the answer is that for most folks, to build a blog where you get a decent sized readership, well… it’s gonna take a while and it’s gonna take the creation of a lot of content. And that content has got to come at people from an angle. It needs to have a voice. I don’t think having a “product” (i.e. my books and such) really drives my blog and/or brings readers. It’s that I have found a blogging voice which is my own… goofy and irreverent as it may be.
And if you are going to “be a blogger” you’ve got to find yours.
So if you want to build a blog you have to start writing and writing and writing and then see where it leads you personally. Once you find your own voice I think you will also find more and more readers.
There are no shortcuts these days – especially with so many people blogging. But there is always room for good, interesting, valuable content. (As a reader, I dig reading people that “move” me in some way… and I’d read you if you hit that bar.) Create that kind of blog and you will find an audience.
My best advice is to be persistent, be fearless and be honest. Trying to please others is a recipe for being boring and inauthentic… and who wants to read that?
Thus fart jokes. They may stink, but they are never boring.