Today is the national book launch party for Nerd Girls. There are people coming in from all over to enjoy musics, eats, books and a ton more.
Yesterday I said that for 99.7% of the authors who will publish a book in 2011, the landscape of being an author about to launch a new title has changed.
Now, I don’t want to get into the weeds by addressing whether or not this is a good or bad thing. Why? Because really, my opinion matters not. The universe of book publishing has been flipped on its head in many ways – but not in all ways (yet you have to figure out which is which; and no one has that answer. Ask 10 different people in the world of publishing and you’ll get 11 different answers… and they will be different answers than those that were given as little as six months ago).
Instead of debating the merits of shift, evolution, de-evolution, and what-not, I am just going to try and be transparent about all the things that I feel almost forced to do as an author in order to give my newest book, NERD GIRLS, a real “shot” at being as successful as I hope it will be. So right now, hold your breath, here’s the target list of things I am doing to help launch my next title.
Nerd Girls Launch
- I built an App for the book called THE NERD GIRLS GAME: It will be a FREE app available to be downloaded by any an all (and yes, I hope you, too) on June 23 and 9:30 a.m. Pacific Standard Time.
- FB: I have a Facebook Page for the book (and I am on FB, too)
- Twitter: I tweet
- There will be a HUGE Book Launch Party!!
- June 26, 2011 at Meltdown Comics on Sunset Blvd.
- 300-500 guests expected
- (Yep, if you are in L.A., you are invited; the more the merrier, right?)
- A maximized Online Bookstore Presence: Amazon and BN (especially) offer tools these days (such as author videos, look inside the book, and so on) which require my professional writerly attention.
- A great website for the book: www.TheNerdGirlsWorld.com (and the word great is also shape-shifting every day; these things are live, interactive entities, not stagnant, staid, one-dimensional, informational warehouses any longer.)
- A Speaking Tour across the Country (I’ve got dates booked 10 months ahead already.)
- An author’s Blog I’ve been blogging 4-5 days a week for more than 2 years now; what started out as a personal joy has evolved into somewhat of a personal joy combined with a professional obligation; keeping it up is essential
- Outreach: I have put togetherauthor Q&A’s, done interviews with magazines and bloggers, I Skype into classrooms, speak at conferences
Are you tired of reading yet? Heck, I get tired just looking at all of this stuff and I AM THE ONE DOING IT!
Now, must I? It’s the million dollar question. I’ll get into that a bit more tomorrow.
When I first started out as an author, I used to have to walk barefoot, uphill in the snow BOTH WAYS just to get to a bookstore. Nowadays, the book publishing world has morphed into something ______________ (fill in your own word: exciting, chaotic, dynamic, egalitarian, unrecognizable, opportunity-laced, and so on.)
I still haven’t really gotten my hands around it all in a way. And that kinda stinks for me because as I type this I have a new book coming out on July 5, 2011. This is the date that NERD GIRLS, the first in a planned five book series from me, will launch and the truth is, I really don’t know what the heck I am doing.
But it certainly feels like I am doing a heck of a lot. But, to paraphrase Hemmingway, one shouldn’t confuse activity for actual productivity, and therein lies my rub right now.
To be an author in this day and age means you MUST do more than simply write a good book that people are going to want to read. Those days, at least to me, feel as if they are gone. Of course, this first element is still 100% vital but whereas it used to be an end point, it is now really just a beginning.
First an author has to write a good book that people want to read and then an author has to get out the word about the fact that they have written what they believe is a good book that people will want to read. And by no means is this the same job.
Or does it tap into the same skill set.
Or is there any real playbook an author can follow to ensure a “successful book launch” for a new title.
I don’t imagine certain authors have quite the same dilemma as I do, though. Stephen King, James Patterson, V.C. Andrews, J.K. Rowling, and so on might have different insights than I because they are operating in a different stratosphere in many ways than I am. But for 99.7% of the authors who will publish a book in 2011, the landscape has changed.
And so, for the rest of this week, I will explore how.