Has anyone ever noticed that for a non-profit ETS sure seems to be making a lot of money? I mean look at that line-up they offer.
They “sell” (that’s right, they “sell” these tests… we rarely think of them that way though, do we?)…
They sell the SAT. They sell the PSAT.
I could stop right there. Does that sound to anyone else like a pretty good business to be in? I mean if people don’t want to buy your product, they can always… not apply for college.
Yet, the hits continue.
They sell the AP exams.
They sell the Praxis. (And boy don’t I feel that paying for and suffering through the Praxis really proved to be a critical part of my teacher preparation. I mean where would I be without it?)
They sell the CAHSEE. (For those of you not in my state, that’s alphabet soup for the California High School Exit Examination.)
ETS sells other stuff too but I am not really sure why. I mean it’s time to cry “Mercy!” ETS, you win. You are the best at what you do and you are doing it better than anyone else has ever done it before.
We give. Please respect our cries for “Uncle!”
In education, financial times have never been more dire. Yet in the testing industry, times seem to have never been more robust. And no one sees a relationship?
Call off the dogs, dudes… we’re dying on the vine out here. And if your mission really is to advance learning, then please recognize the stranglehold you have over us right now. We’re flailing out here. Flailing quite badly.
BTW, if a poison blowdart hits me in the neck next week — or suddenly you start to hear some mudslinging impugning my character, like how I was caught sleeping with Tiger Woods (hey, there’s gotta be another twist to the story, doesn’t there?) don’t say I didn’t warn you.